PUNX is an AI animation studio in Makati. We produce 2D and 3D character animation, motion graphics, and AI-generated animated sequences for brands — with human art direction at the centre and AI handling the volume underneath it.
Founded in 2023, 50-plus people, and a production pipeline built for brands whose guidelines do not bend.
Traditional animation is priced per second because it is made per frame. A thirty-second spot is a schedule, a team, and a budget that scale together — which is why most brands animate once a year and live with it.
An AI animation studio breaks that link. Style frames, in-betweens, background plates, lip-sync passes and market variants are generated rather than drawn, so the expensive part becomes the decision, not the execution.
The effect: the cost of the second version collapses. One animated concept becomes a campaign — different lengths, different ratios, different languages — without re-animating from scratch.
Procter & Gamble — Ariel India, Head & Shoulders, Rejoice Thai, Olay Pan-Asian, Lenor. San Miguel — GSM Blue. Petron — Petron Sprint. JTI — Nordic Spirit Moodsetter. Plus Well-B, Noor Pickle, and Rite ‘N Lite.
Character Animation — Brand mascots and character-led storytelling, 2D and 3D, with consistency held across every cut in a campaign.
Motion Graphics & Explainers — Product mechanics, app walkthroughs, data and process pieces. The work that has to be clear before it is beautiful.
AI-Generated Animated Sequences — Styles and worlds that would be uneconomical to build by hand: generated, art-directed, then finished to broadcast standard.
Animated Social Content — Platform-native animated cuts at campaign volume, sized and paced per channel.
Localisation at Scale — One animated master, many markets. Language, text, and timing variants without a second production.
We tell brands not to use AI animation when the work depends on a signature illustrator’s hand, when a character has decades of established model-sheet consistency, or when the deliverable is a single hero frame rather than a volume of cuts. In those cases the AI pipeline adds cost and risk without adding output.
An animation studio that cannot tell you when not to use its own tools is selling the tools, not the outcome.
Concept and art direction are set by people. Generation, in-betweening and versioning run on an AI pipeline. Review gates are human at every stage — style approval, animation approval, final. Nothing ships that a director has not signed. Animation runs on the same pipeline as our AI film and video studio.
Every element carries a record of what was generated, what was drawn, and which model produced it — so a brand can answer the provenance question before it is asked.
What is an AI animation studio?
An animation studio that uses generative AI inside its production pipeline — for style frames, in-betweens, backgrounds and versioning — while keeping concept, art direction and final approval with human animators and directors.
Is AI animation cheaper than traditional animation?
The first version is not dramatically cheaper. The second, third and tenth are. AI animation changes the economics of volume and variants, not the cost of a single hero piece.
Can AI animation hold character consistency across a campaign?
Yes, with the right pipeline and reference control — and it is the question to ask any studio before you brief them, because consistency is where weak AI animation shows first.
Do you animate in 2D or 3D?
Both. The choice follows the brand and the deliverable, not the tool.
Where is PUNX based?
Makati City, Philippines, producing for teams across APAC, North America, Europe, and the Middle East & Africa.