At PUNX, we produce commercials and brand content for Procter & Gamble, San Miguel, Petron, and JTI — the kind of brands whose guidelines don’t bend — and we do it with AI-driven workflows out of Makati, for teams across APAC, North America, Europe, and the Middle East & Africa.
The scale of AI. The judgment of a creative team that’s shipped for the world’s most demanding brands. One quotable line: the effort to make one video is now the effort to make ten — we spend the difference on the idea.
Procter & Gamble — Ariel India, Head & Shoulders, Rejoice Thai, Olay Pan-Asian, Lenor. San Miguel — GSM Blue. Petron — Petron Sprint. JTI — Nordic Spirit Moodsetter. Plus Well-B, Noor Pickle, and Rite ‘N Lite.
AI-Driven Commercials — Broadcast- and social-ready commercials produced with AI at the core: concept, generation, edit, and versioning. The look of a full production shoot, on an AI timeline.
Brand & Product Content — Launch films, product stories, always-on social content — built once, versioned into as many cuts, ratios, and languages as the campaign needs.
Localization & Versioning at Scale — One master, many markets. AI handles the variants — languages, edits, formats — so a Pan-Asian or global campaign ships in days, not months.
Virtual & AI Production — LED walls, real-time environments, and AI-generated scenes for
work that would be impossible or uneconomical to shoot on location — the same stage our
AI film & video studio runs for founder-led productions.
Traditional commercial production is linear and expensive: one crew, one shoot, one cut.
AI-driven commercial production breaks that
— the concept is realised, generated, edited, and multiplied in parallel. You get more
creative options, more market variants, and a faster path from brief to broadcast, without
a second shoot.
What stays human: the strategy, the creative direction, and the final call on brand fit. AI carries the volume; the team owns the idea.
Enterprise proof, not stock promises. We produce for P&G and San Miguel — the bar where brand guidelines and approval processes are non-negotiable. That’s the standard baked into every project.
AI scale, human direction. The repetitive production load is automated; the concept and the creative call stay with people. You get volume and judgment.
Global reach, Makati economics. We support marketing teams across APAC, North America, Europe, and the Middle East & Africa — at Philippine production rates, without the quality trade-off.
One team, concept to delivery. No handoffs between a creative shop and a production house. The people who set the idea deliver the final master.
What is AI video production? It’s producing video — commercials, brand films, social content — with AI at the core of generation, editing, and versioning, directed by a human creative team. The AI carries the volume; people own the concept and the brand-fit call.
How is AI-driven commercial production different from a traditional shoot? A traditional commercial is one crew, one shoot, one cut. AI production realises and multiplies the concept in parallel — more creative options and more market variants, from brief to broadcast, without a second shoot.
Can AI video match broadcast quality? Yes, when a real creative team directs it and QCs every frame against brand guidelines. Quality comes from the direction and the review, not just the tool.
Do you work with global brands or just the Philippines? Both. We’re based in Makati and support marketing teams across APAC, North America, Europe, and the Middle East & Africa — P&G, San Miguel, Petron, and JTI among them.
How fast can you turn around a campaign? Faster than a traditional shoot, because versions run in parallel — one master becomes many market cuts in days. Tell us the deliverables and the deadline and we’ll scope it precisely.
Who owns the creative direction — AI or the team? The team. AI handles production volume; the concept, the direction, and the final approval stay human. That’s the whole point.