AI video production

Enterprise-grade video. AI speed. Makati rates.

At PUNX, we produce commercials and brand content for Procter & Gamble, San Miguel, Petron, and JTI — the kind of brands whose guidelines don’t bend — and we do it with AI-driven workflows out of Makati, for teams across APAC, North America, Europe, and the Middle East & Africa. As an AI video agency we work the way a production partner does, not a software vendor. The scale of AI. The judgment of a creative team that’s shipped for the world’s most demanding brands. One quotable line: the effort to make one video is now the effort to make ten — we spend the difference on the idea. What you get from an AI video agency depends on who is holding the brief. Hire one for the tooling and you get volume nobody wants to run. Hire one that can direct — and that has cleared brand review at P&G scale — and the volume is the point.

Trusted by brands that don't compromise

Procter & Gamble — Ariel India, Head & Shoulders, Rejoice Thai, Olay Pan-Asian, Lenor. San Miguel — GSM Blue. Petron — Petron Sprint. JTI — Nordic Spirit Moodsetter. Plus Well-B, Noor Pickle, and Rite ‘N Lite.

What We Produce

AI-Powered Commercials — Broadcast- and social-ready commercials produced with AI at the core: concept, generation, edit, and versioning. The look of a full production shoot, on an AI timeline. AI-Generated Brand Content — Launch films and product stories, built once and versioned into as many cuts, ratios, and languages as the campaign needs. AI Social Content Production — Always-on social at campaign volume. One shoot or one generation cycle becomes a month of platform-native cuts, sized and paced per channel. Localization & Versioning at Scale — One master, many markets. AI handles the variants — languages, edits, formats — so a Pan-Asian or global campaign ships in days, not months. Virtual & AI Production — LED walls, real-time environments, and AI-generated scenes and animation for work that would be impossible or uneconomical to shoot on location — the same stage our AI film & video studio runs for founder-led productions.

AI-Driven Commercial Production

Traditional commercial production is linear and expensive: one crew, one shoot, one cut. AI-driven commercial production breaks that — the concept is realised, generated, edited, and multiplied in parallel. You get more creative options, more market variants, and a faster path from brief to broadcast, without a second shoot. What stays human: the strategy, the creative direction, and the final call on brand fit. AI carries the volume; the team owns the idea. When the brief is a run of assets rather than one film, that is AI-powered commercials and content production.

How We Work

Brief & strategy — we scope the objective, audience, and every deliverable up front.
Concept & direction — human creative direction sets the idea before anything renders.
AI production — generation, edit, and asset build, with versions running in parallel.
Human QC & brand fit — every cut checked against brand guidelines before it ships.
Delivery & localization — masters plus every market variant, ready to run.

Writing the brief yourself? Here is what to include when the shoot is AI.

Why PUNX

Enterprise proof, not stock promises. We produce for P&G and San Miguel — the bar where brand guidelines and approval processes are non-negotiable. That’s the standard baked into every project.

AI scale, human direction. The repetitive production load is automated; the concept and the creative call stay with people. You get volume and judgment.

Global reach, Makati economics. We support marketing teams across APAC, North America, Europe, and the Middle East & Africa — at Philippine production rates, without the quality trade-off.

One team, concept to delivery. No handoffs between a creative shop and a production house. The people who set the idea deliver the final master.

FAQ

What is AI video production?
It’s producing video — commercials, brand films, social content — with AI at the core of generation, editing, and versioning, directed by a human creative team. The AI carries the volume; people own the concept and the brand-fit call.

How is AI-driven commercial production different from a traditional shoot?
A traditional commercial is one crew, one shoot, one cut. AI production realises and multiplies the concept in parallel — more creative options and more market variants, from brief to broadcast, without a second shoot.

Can AI video match broadcast quality?
Yes, when a real creative team directs it and QCs every frame against brand guidelines. Quality comes from the direction and the review, not just the tool.

Do you work with global brands or just the Philippines?
Both. We’re based in Makati and support marketing teams across APAC, North America, Europe, and the Middle East & Africa — P&G, San Miguel, Petron, and JTI among them.

How fast can you turn around a campaign?
Faster than a traditional shoot, because versions run in parallel — one master becomes many market cuts in days. Tell us the deliverables and the deadline and we’ll scope it precisely.

Who owns the creative direction — AI or the team?
The team. AI handles production volume; the concept, the direction, and the final approval stay human. That’s the whole point.

Start here

Got a video brief with a deadline?

Send the brief and the date it has to ship. We will tell you where AI speeds it up, and where a live shoot still wins.

Talk to PUNX