Collateral

Event Marketing Materials

Event collateral fails in a specific way: each piece is fine on its own, and together they look like they came from four different brands. That happens when signage, print and merchandise are commissioned separately, from different suppliers, on different timelines.

We design and produce the full set as one job. Collateral is produced alongside the rest of our events and brand activation work, so what goes on the wall matches what goes in the hand.

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What We Produce
01
Signage & Wayfinding
Entrance, directional, stage and sponsor panels, specified to the venue’s fixing rules.
02
Banners & Stands
Retractable, tension fabric and rigged — chosen by how the space lets you mount them.
03
Print
Brochures, programmes, conference packs and inserts.

Tickets, delegate badges and lanyards run in the same set, with access tiers registration can actually check at the door. Branded merchandise is sourced and quality-checked before it ships.

Why It Is One Job, Not Five
One Design System
A single system across every piece is what makes an event read as one event. It removes the failure where the stage backdrop and the delegate pack disagree about which blue is the brand blue.
One Timeline
Print, merchandise and large-format signage have different lead times, and the longest sets the deadline. Commissioned separately, that only becomes visible when something cannot arrive.
Lead Times Are the Real Constraint

Large-format signage and merchandise are the long poles — merchandise especially, if it is sourced rather than stocked. Print is faster, but proofing is not.

We work backwards from load-in, not forwards from briefing.

Bring Us These Three Things

The final delegate count, the venue’s fixing and rigging rules, and the date the first piece has to exist. Those three set every other decision, and a brief without them produces a quote that changes.

Related

Brand activation and events — the full service this sits inside
Trade show booth design — the structure the graphics go on
Event logistics — delivery, storage and on-site handling
What is a conference pack — the definition

Event coming up?

Tell us the date and the delegate count. We will work the lead times backwards from load-in.

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