JC Gallegos builds companies at the intersection of AI, creativity and culture. He is the founder and CEO of PUNX, an AI-native creative agency and production studio based in Makati, working with global FMCG, fintech, telecom and entertainment brands - among them Procter & Gamble, San Miguel, Petron and JTI - across APAC, North America, Europe, and the Middle East & Africa.
He built PUNX around a specific argument about where creative work breaks: "We've never seen a lack of creative ambition. What we're seeing is a system that can't keep up with how marketing actually works now. The tools will keep changing, but the system you build around them is what determines scale."
He writes on AI video production, creative strategy, and how brands build production systems that hold up at scale.
Events Government offices buy events too: a department’s anniversary, a city’s investment forum, a state university’s conference. Since 2024 they buy them under Republic Act No. 12009, the New Government Procurement Act, which revised RA 9184. It covers “all branches and instrumentalities of the national government”, including state universities and colleges, government-owned corporations and local… Continue reading Bidding for Government Events: What the New Procurement Act Requires
Brand names A campaign gets its name, its tagline and its hashtag long before it gets an airdate. In the Philippines, two sets of rules decide whether you can keep them. The Intellectual Property Code decides who owns a name or a line as a mark, and the ASC Manual decides which lines an ad… Continue reading Campaign Names and Taglines: Checking IPOPHL Before a Launch
Events A countdown at a year-end party, sparklers on a launch stage, a fireworks finale over a festival ground: pyrotechnics turn up in event briefs as the holidays get close. In the Philippines, two rules set the limits. Republic Act No. 7183 regulates firecrackers and pyrotechnic devices, and Executive Order No. 28 of 2017 confines… Continue reading Fireworks at Events in the Philippines: What RA 7183 and EO 28 Allow
Events A typhoon signal two days out, a venue that double-books, a budget pulled a fortnight before launch: events get cancelled, and the contract decides who pays for what was already spent. In the Philippines, the Civil Code fills in whatever the contract leaves out, and it gives the contract itself more weight than most… Continue reading Event Cancellation Clauses: What the Civil Code Says About Force Majeure
Events A photographer on the floor, a videographer at the stage, a 360 booth at the entrance: an event produces hundreds of photos and clips of guests, and the brand wants to post them by morning. In the Philippines, a recognisable face is personal information, and the Data Privacy Act decides what the brand needs… Continue reading Photographing Guests at Events: Consent Under the Data Privacy Act
Production Ask an image model for “a family at a sari-sari store” and it may hand back a shelf of real brands’ packs. Ask it for “an ad in the style of” a famous campaign and it will try. In the Philippines, the IP Code and the ASC Code decide what other brands can appear… Continue reading Other Brands in an AI Ad: Logos, Look-Alikes and Comparisons
Events A concert, a theater run, a ticketed festival: when an event charges admission, two laws decide what senior citizens and persons with disability pay at the gate. Both give 20% off and exemption from VAT, both set out the ID the guest shows, and neither lets the discount stack. Which events does the discount… Continue reading Senior Citizen and PWD Discounts on Event Tickets in the Philippines
Events A packed concert floor, a mall activation with a long queue, a launch party with an open bar: crowds are where harassment happens and where it goes unreported. Republic Act 11313, the Safe Spaces Act, covers all of these places, and it gives the venue specific duties that an event has to plan around.… Continue reading The Safe Spaces Act at Events: What RA 11313 Asks of Venues and Organisers
Marketing An AI tool can split a customer list into a dozen segments and write a different email, SMS or ad for each one in an afternoon. Before it does, the Data Privacy Act decides whether the brand may use that list at all, what customers have to be told, and who answers if it… Continue reading Personalised Marketing and the Data Privacy Act: What AI Campaigns Need
Events A three-day bazaar leaves sacks of food scraps, cups and tarpaulin offcuts; a mall activation leaves sampling cups and flyers. In the Philippines, what happens to that waste is set by Republic Act 9003, the Ecological Solid Waste Management Act, and the people collecting it will expect the organiser to have sorted it first.… Continue reading Waste at Events in the Philippines: What RA 9003 Asks of Organisers