JC Gallegos builds companies at the intersection of AI, creativity and culture. He is the founder and CEO of PUNX, an AI-native creative agency and production studio based in Makati, working with global FMCG, fintech, telecom and entertainment brands - among them Procter & Gamble, San Miguel, Petron and JTI - across APAC, North America, Europe, and the Middle East & Africa.
He built PUNX around a specific argument about where creative work breaks: "We've never seen a lack of creative ambition. What we're seeing is a system that can't keep up with how marketing actually works now. The tools will keep changing, but the system you build around them is what determines scale."
He writes on AI video production, creative strategy, and how brands build production systems that hold up at scale.
Events Search “best events agency Philippines” and you get lists. Lists are easy to publish and hard to use, because the agency that suits a 3,000-person conference is rarely the one you want for a mall activation. This is the other thing — the questions that actually sort a shortlist, from a team that runs… Continue reading How to Choose the Best Events Agency in the Philippines
Regulated Categories If your category is regulated, “can AI make this?” is the wrong question. It can. The question your legal team will actually ask is different: can you prove how it was made, and can you prove it a year from now? That is a production question, not a technology one. This page is… Continue reading Brand-Safe AI Production for Regulated Industries
The Comparison AI production and traditional production differ on four things: cost, timeline, how many versions you can make, and who owns the result. AI wins decisively on the first three. On the fourth — ownership, talent likeness, and disclosure — traditional production is still the safer route, and for some briefs it is the… Continue reading AI vs Traditional Video Production: What Actually Changes
The Pipeline Most explanations of AI video production describe the tools. That is the least interesting part. What decides whether the work is usable is the workflow around the tools — where a human intervenes, what gets approved before anything is generated, and who signs off before it reaches a client. This is how the… Continue reading Inside the Workflow of an Automated Video Creation Agency: How AI is Revolutionizing Video Production
Why Brands Switch The marketing world is changing faster than the old creative model can handle. Brands need fresh, relevant content across Instagram, YouTube, TikTok, and email — daily, not quarterly. Traditional agencies, built for the era of one TV commercial and a few print ads, can’t keep up. This is the shift driving brands… Continue reading Why Brands Are Switching to AI-Powered Content Creation
Commercial Production Artificial intelligence has moved from novelty to infrastructure in commercial production. It now shapes how brands plan, create, and optimise creative work — from video and animation to events and digital campaigns — at a speed and scale traditional production can’t match. This is a practical look at what’s actually changing, and where… Continue reading How AI Is Reshaping Commercial Production Worldwide
The List If you’re commissioning AI-assisted video out of the Philippines, the market is smaller than the search results suggest. A lot of pages ranking for this term are auto-generated lists of studios that don’t exist. This one names real companies you can look up, explains what each is actually built for, and is upfront… Continue reading AI Video Production Studios in the Philippines (2026)
Agency Strategy Short answer: probably, but not the way most agencies are doing it. Going AI-first is not a tooling decision. It is a decision to change what you sell, how you price it, and which roles you hire for. Agencies that treat it as a software purchase get faster at making the same things.… Continue reading Should Your Creative Agency Go AI-First? Exploring the Impact of AI on Creative Industries
How To Choose An AI content studio produces brand content — video, stills, motion, social cuts — with generative AI inside the production pipeline rather than bolted onto the end of it. The label is used loosely. Some studios rebuilt their process around it; others licensed a tool and kept the brochure. This is how… Continue reading What to Look for in an AI Content Studio: A Comprehensive Guide
Philippine Gaming The gaming industry is booming globally, and the Philippines is emerging as a significant player in this dynamic field. With a rapidly growing market and a talented pool of developers, the Philippine gaming scene is thriving. Recent reports show that the gaming industry in the country has seen substantial revenue growth and an… Continue reading The Rise of the Gaming Industry in the Philippines: Why Local Game Developers Are Thriving