JC Gallegos builds companies at the intersection of AI, creativity and culture. He is the founder and CEO of PUNX, an AI-native creative agency and production studio based in Makati, working with global FMCG, fintech, telecom and entertainment brands - among them Procter & Gamble, San Miguel, Petron and JTI - across APAC, North America, Europe, and the Middle East & Africa.
He built PUNX around a specific argument about where creative work breaks: "We've never seen a lack of creative ambition. What we're seeing is a system that can't keep up with how marketing actually works now. The tools will keep changing, but the system you build around them is what determines scale."
He writes on AI video production, creative strategy, and how brands build production systems that hold up at scale.
Events A beer garden at a music festival, a spirits tasting at a mall, a raffle for a case of beer at a company party: drinks brands run some of the biggest activations in the country. What they can say and do at those events is set by the Ad Standards Council’s Code of Ethics,… Continue reading Alcohol at Brand Activations: What the ASC Code Asks
Events A stage on a lawn, a truss for the LED wall, bleachers for a sports fest: most of what an event stands on is built that week and gone the next. The Fire Code covers what it’s made of. The National Building Code covers whether it may go up at all, and how a… Continue reading Stages, Tents and Bleachers at Events: What the Building Code Asks
Events A campus tour, a sampling booth at the school fair, a sponsored sports fest: schools put a brand in front of an audience it can’t reach anywhere else. In the Philippines, three DepEd orders decide what a brand may do there, and the strictest one covers food and drink. Can a brand claim the… Continue reading Brand Activations in Schools: What DepEd Allows
Events Promodisers at a mall activation, ushers and registration staff at a launch, brand ambassadors on a month-long roadshow: event staff often come through an agency, not the brand’s own payroll. In the Philippines that makes it a contracting arrangement, and DOLE’s rules on contracting decide who the workers’ employer is when something goes wrong.… Continue reading Hiring Event Staff Through an Agency: What DOLE’s Rules Ask
Events A guest in a wheelchair at the registration table, a speaker who is hard of hearing, a client’s team member who needs a seat near the exit: accessibility at an event is planned in the brief or improvised on the day. In the Philippines it is also the law. Two laws set the floor:… Continue reading Accessible Events in the Philippines: What the Law Asks of Organisers
Events A foreign DJ for the launch party, an overseas act for a mall activation, a band flown in for the company anniversary: talent from abroad brings one permit that local talent doesn’t need. The Bureau of Immigration calls it a Special Work Permit, and its deadline is the one that catches organisers out. Who… Continue reading Foreign Performers at Events in the Philippines: The Special Work Permit
Events A Saturday outing, a team-building day at a resort, a planning workshop dressed up as a retreat: most companies run at least one a year. Whether that time counts as work matters to HR and to the budget, because working time is paid time. The Labor Code and its implementing rules decide it, and… Continue reading Company Outings and Team Building in the Philippines: When It Counts as Working Time
Events Bag checks at the entrance, a guard on the stage door, someone watching the VIP area: most activations and events need security, and most brands get it through their events agency or the venue. In the Philippines, who may provide it is set by Republic Act 11917, the Private Security Services Industry Act of… Continue reading Hiring Security for an Event in the Philippines: What RA 11917 Requires
Production AI makes it cheap to cut one film into a dozen versions: the TV spot, a six-second bumper, a silent loop for an LED billboard, a vertical cut for an in-store screen. Each of those versions falls under a different rule at the Ad Standards Council. Here is which screens need clearance before the… Continue reading Which Video Ads Need ASC Clearance? TV, Digital, Cinema and LED Screens
Events Most fire risks at an event are brought in on the day: a booth built from foam board, a power run with a jumper on it, a stage that narrows an aisle, a gas tank behind a sampling counter. The venue’s own inspection doesn’t cover any of that. The Fire Code covers the build… Continue reading Fire Safety at Events in the Philippines: What the Fire Code Asks of a Build