A product launch has to do two jobs at once: land the moment in the room, and produce enough material that the campaign keeps running for weeks afterwards. Events built only for the first job are expensive and finish at 10pm.
We plan launches for both. Product launches are one strand of our brand activation and events practice.
Scope my launch ↗Then the post-launch programme: edits, versions and the content that runs for the weeks after — which is where most of the value ends up.
Media relationships, seasonality and venue availability all behave differently here, and a launch calendar copied from a regional plan usually collides with something local.
We plan against the local calendar first and reconcile with the regional one after.
The audience you actually need in the room, the assets the campaign needs afterwards, and the date the product is genuinely ready. The third one moves more launches than the first two combined.
Brand activation and events — the full service this sits inside
AI video production — the content produced from launch day
Event logistics — venue, AV and transport
What is a public event — the definition
Tell us the date and the audience. We will scope the room and the content programme together.
Scope my launch ↗