JC Gallegos builds companies at the intersection of AI, creativity and culture. He is the founder and CEO of PUNX, an AI-native creative agency and production studio based in Makati, working with global FMCG, fintech, telecom and entertainment brands - among them Procter & Gamble, San Miguel, Petron and JTI - across APAC, North America, Europe, and the Middle East & Africa.
He built PUNX around a specific argument about where creative work breaks: "We've never seen a lack of creative ambition. What we're seeing is a system that can't keep up with how marketing actually works now. The tools will keep changing, but the system you build around them is what determines scale."
He writes on AI video production, creative strategy, and how brands build production systems that hold up at scale.
Agency Strategy Short answer: probably, but not the way most agencies are doing it. Going AI-first is not a tooling decision. It is a decision to change what you sell, how you price it, and which roles you hire for. Agencies that treat it as a software purchase get faster at making the same things.… Continue reading Should Your Creative Agency Go AI-First? Exploring the Impact of AI on Creative Industries
How To Choose An AI content studio produces brand content — video, stills, motion, social cuts — with generative AI inside the production pipeline rather than bolted onto the end of it. The label is used loosely. Some studios rebuilt their process around it; others licensed a tool and kept the brochure. This is how… Continue reading What to Look for in an AI Content Studio: A Comprehensive Guide
Philippine Gaming The gaming industry is booming globally, and the Philippines is emerging as a significant player in this dynamic field. With a rapidly growing market and a talented pool of developers, the Philippine gaming scene is thriving. Recent reports show that the gaming industry in the country has seen substantial revenue growth and an… Continue reading The Rise of the Gaming Industry in the Philippines: Why Local Game Developers Are Thriving